MARKETING DIGITALIZATION ACCELERATED

DIGITAL MARKETING STRATEGY & TRANSFORMATION EXPERT

I’m a Professional Digital Marketing Expert with several years of experience in defining and implementing the digital strategy for a leading international FMCG brand.

I offer consulting and management for companies looking to build, grow, optimize and scale their digital marketing locally, regionally and internationally.

Matthias Ihnken

WHERE I HELP...

Digital Strategy

Integrating Digital into the overall marketing strategy with a roadmap of prioritized initiatives

Objectives & KPIs

Digital marketing objectives and key performance indicators aligned with business goals 

Ecosystem & Touchpoints

From Facebook Ad to Website to Newsletters... an ecosystem of touchpoints defined along the Consumer Journey

Organization & Capabilities

The right skillsets in the right setup, breaking down organizational silos to accelerate digital integration. Increasing digital capabilities and know-how across marketing 

Technology & Processes

Integrating marketing technology to support and automate processes, based on marketing teams needs rather than technological possibilities

Innovation

(In cooperation with XO-Projects) Accelerated product innovation from ideation to early prototype

NOT YOUR AVERAGE MARKETING CONSULTANT...

Independent

No affiliation with creative agencies or technology providers. I fully commit to provide unbiased advice to my clients

Technology Expertise

With an excellent understanding of  digital technology I can successfully build the bridge between IT and Marketing to drive effective technology implementation

Business / Brand Experience

Working on the corporate side, I know the challenges of implementing change, driving strategy and managing strong brands

Global

I have led strategy development and executed projects across 60+ markets. I am familiar with the complexities and challenges in multi-national, multi-cultural settings

Leadership

With several years of experience as "Head of Digital Marketing", I know how to build and lead teams through marketing digitalization

HOW I HELP...

Consultancy

I sit down with clients to understand the (digital) marketing challenges, develop solutions and bring projects to execution.
I  provide expertise and sparring to clients to make key choices on strategy, project roadmap, technology,  agency setup and more...

Training

Want to get more in-depth know-how on a specific Digital Marketing topic? Want to grow your team's skillset and expertise? I provide custom training for small groups or support in shaping a more long-term, large scale training & development program with professional partners.

LET'S HAVE A CONVERSATION...

Email me at contact@matthiasihnken.de

Or call me at +49 1523 310 247 0

matthias ihnken digital marketing

Matthias Ihnken
Telemannstrasse 58

20255 Hamburg
Germany

 

contact@matthiasihnken.de

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