About me

Matthias Ihnken

Corporate Digital Marketer turned freelance consultant. Proud father of two living in the most beautiful Hamburg city. With a passion for Digital Technology (Geek label may apply)


Telemannstrasse 58
20255 Hamburg

How to get in touch

+49 (0)1523 310 247 0

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Freelance Consultant

Providing know-how and strategic/operational support for companies and brands looking to build, grow and optimize their Digital Marketing & Transformation.

2011 / 2017

International Head of Digital Marketing NIVEA, Beiersdorf AG

Development & implementation of the global digital marketing strategy for one of the world’s leading skincare brands NIVEA. Strategic leadership, governance and support of 60+ local affiliates, leading a team of seven digital brand managers.

2008 / 20011

International Digital Marketing Manager NIVEA, Beiersdorf AG

Leading the user experience of the NIVEA brand websites, consulting and supporting global and local brand teams in the development of digital communication.

2006 / 2007

Freelance Consultant, secondicon

Consultancy of brands on eLearning, knowledge management, internal communication and digital marketing and technology.


2000 / 2006

Diplom (equiv. to M.SC.) Educational Science, Universität Hamburg

Self-set focus on eLearning and Knowledge Management, aiming to understand and leverage the opportunities of new media and technology to enhance human learning and interaction.

For more details see my LinkedIn profile

matthias ihnken digital marketing

Matthias Ihnken
Telemannstrasse 58
20255 Hamburg

+49 1523 310 2470


Site built myself with Wordpress and the amazing Yootheme
Images from unsplash

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